Business Development Manager – Digital Marketing in Real Estate: Growth, Hybrid Flexibility, and Impact

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Business Development Manager – Digital Marketing

Drive business growth in real estate using modern digital marketing, lead generation, AI-powered tools, and a hybrid work environment with career progression.




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If you’re searching for a dynamic role in real estate tech, the Business Development Manager – Digital Marketing position at Propbotics PropTech Pvt. Ltd. could be a strategic fit. This is a full-time, permanent role offering a hybrid work arrangement. The position is tailored for those who excel at digital marketing, business growth, and stakeholder relationship management, providing a platform to influence India’s fast-evolving property sector.

This permanent job focuses on utilising digital marketing strategies and modern PropTech tools to drive business expansion. The offer stands out for those interested in technology-driven real estate, offering exposure to areas such as AI-powered CRM, automation, and blockchain-based documentation. Prerequisites include a degree in business or marketing, strong digital marketing and CRM know-how, and organisational skills.

Responsibilities and Role Details

Key responsibilities include crafting and executing digital marketing campaigns aimed at property professionals and investors. The business development manager identifies new business opportunities, manages stakeholder relations, and plans strategies to grow the client base.

Day-to-day duties also involve analysing market trends, coordinating with the sales team, and ensuring that lead generation activities deliver measurable outcomes. The use of AI and automation ensures that work remains both challenging and future-ready.

In addition to digital campaigns, you’ll be expected to conduct market research, drive competitive analysis, and help develop and optimise marketing initiatives for clients. Effective communication, negotiation, and CRM management round out the typical workweek.

Advantages and Unique Pros

The role is uniquely positioned within a tech-forward, high-growth startup, providing immense learning opportunities. Early-career applicants with a strong foundation in digital marketing can particularly benefit from the advanced tools and innovation culture.

The hybrid work model brings flexibility. You’ll get a chance to work both remotely and in person, which suits many professionals who value work-life balance alongside dynamic project delivery.

Drawbacks and Cons

The tech-driven and demanding culture may not suit those looking for routine work or limited scope. Success in this environment requires adaptability to evolving real estate and digital trends.

Continuous business development targets mean that pressure to perform can be high, especially when managing multiple digital campaigns and business strategies simultaneously.

The Verdict

For ambitious professionals or freshers with a keen interest in digital marketing and real estate technology, this opportunity offers clear avenues for skill development and early responsibility.

Standing out for its innovation-driven environment and hybrid work structure, it’s a promising choice for those ready to lead strategic projects and drive measurable results within India’s booming PropTech landscape.

Recommended for you

Business Development Manager – Digital Marketing

Drive business growth in real estate using modern digital marketing, lead generation, AI-powered tools, and a hybrid work environment with career progression.




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