BIU: Data Science–Personalization COE
Join a fast-growing analytics-driven team working on campaign personalization, team leadership and data-driven strategies to boost conversions. Ideal for data and marketing analytics professionals.
Axis Bank’s BIU: Data Science–Personalization COE opportunity is tailored for aspiring professionals keen on campaign analytics and team leadership. This permanent, full-time job offers an engaging role without explicit mention of salary, but with clear career advancement prospects and a focus on data-driven results.
Applicants ideally have an MBA or relevant master’s, proficiency in Python or PySpark, and a track record in analytics within BFSI, telecommunication or e-commerce sectors. Proven code review skills and experience with Martech tools are highly valued.
Responsibilities and Day-to-Day Workflow
This position centres on driving 100% personalization for retail campaigns, deploying analytical nudges across multiple products like credit cards and digital banking.
The role involves collaborating with marketing and business teams, publishing efficiency reports, and guiding a small team to meet key business goals.
Day-to-day, you’ll evaluate nudge efficacy, co-own business conversion targets, and actively participate in cross-functional projects focused on optimization.
Monthly improvisation and direct communication with internal stakeholders are crucial to keep campaign creatives and motivation effective.
Leadership extends to supporting, managing, and reviewing the work of 4-6 team members, ensuring high-quality delivery and innovative thinking.
Pros: Growth & Learning Opportunities
The role offers a unique chance to work on end-to-end campaign analytics in a progressive, data-centric banking environment with top-level exposure.
You’ll enjoy significant professional development, especially if you aspire to leadership positions within analytics or marketing functions.
Cons: Demanding and Target-Driven
This role can be highly demanding, with regular performance targets and the need for cross-team alignment causing occasional work pressure.
Fast-paced release cycles and ever-evolving nudge strategies may pose challenges if you prefer routine or highly predictable environments.
Final Verdict: A Smart Career Move?
For candidates who thrive in analytic, collaborative, and ambitious settings, this offer is a strong choice. Expect excellent exposure and skill enhancement.